Edward Liversidge

Liversidge began his career with Wendy’s in 1976. He quickly moved to a position of leadership as an Area Director in Cleveland and Akron, Ohio and then Buffalo, New York and Roanoke, Virginia. In 1987 Ed returned to Cleveland and ran that market for 9 years. In 1996 Ed and his family relocated to Michigan to be the Director of Operations for William Sefton. In 12 years Ed and Bill built the business from 18 to 36 restaurants.

In 2008 Ed was able to realize a long held dream and with his equity became an owner of 2 Wendy’s restaurants in Walled Lake and Farmington. In 2012 Ed purchased 7 more locations from Bill and in 2014 Ed was fully approved by Wendy’s as the franchisee of 9 Wendy’s restaurants.

Ed and his late wife, Barbara, had been married for more than 32 years and lived in Rochester Hills for over 22. They have two children, Zachare, married to Felicity and proud parents of Carter and Parker. They live in Chicago and are school teachers. Erin lives in Kansas City and works for Big Brothers Big Sisters of America.

Ed has received many national awards from Wendy’s over the years including The Wendy Award, Sparkle Award, QA awards and more. He has served in leadership positions including past president of the Mid-Michigan DMA and current president of the Detroit DMA.

Currently Ed serves as President and CEO and directs all administrative and operations functions of Cherry Creek 101.